IPL brand value rises by 80% CSK most valued franchise

Much of the success of CSK is credited to their captain MS Dhoni who is arguably the biggest crowd-puller in the league.

Jul 11, 2023 - 09:20

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Following the record-breaking media rights deal in 2022, the Indian Premier League (IPL) became the second most valuable sporting league in the globe. In terms of per-match value, the Indian domestic T20 competition ranks second in the world, behind only the National Football League. In a new IPL brand valuation study, the league's brand is estimated to have surged by a colossal 80 percent ($3.2 billion), over the last year.

According to a study conducted by Houlihan Lokey, the IPL 2023 champion, Chennai Super Kings, will have the most valuable brand among the top ten franchises in 2023, with a brand valuation of $ 212 million. CSK's success is largely attributable to their captain MS Dhoni, who is arguably the most popular player in the competition. Throughout the entire season, fans flocked to stadiums around the globe to watch the former India captain play, as rumors circulated that he was playing his final season.

"We do not value the company. We are evaluating the subset that is the brand. CSK receives a premium because of its winnability and brand recall, thanks to MS Dhoni. The Hindustan Times quoted Harsh Talikoti, Vice President of Corporate Valuation Advisory Services at Lokey, as saying, "Sponsors rank teams based on the exposure they would receive."

According to the IPL's revenue model, each franchise receives an equal share of the central pool (media rights and central sponsorships), which grows each year, making the league an attractive investment for all teams.

According to the report, CSK, RCB (Royal Challengers Bangalore), and MI (Mumbai Indians) are the dominant franchises in the IPL, with their matches receiving the most spectators. During the final match between CSK and GT, Jio Cinema had a staggering 32 million concurrent viewers.

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RCB and MI are the second and third most valuable brands, respectively

Royal Challengers Bangalore is ranked second in terms of brand valuation with a value of $ 195 million, an increase of 52.3% from the previous year. The franchise is yet to win a single IPL trophy since 2008 but their valuation keeps on increasing every year. Conversely, five-time winners MI claim the third spot with a brand value of $200 million, up 34.8% from the previous year.